Next Generation Indoor Cycling

Train, Transform, And Transcend



New to Pure? Your First Class is FREE!

Welcome to PURE — Downtown San Diego's premier indoor cycling studio, with 40 state-of-the-art bikes, a concert-quality sound system and custom-made LED lights. Sign up now and get 1 FREE class credited to your account.

Pure Rhythm

Our signature class combines choreographed rhythmic moves with cycling techniques for a high-intensity workout designed to target your upper body, legs and core. With the music as our inspiration and instructors who live to motivate, it's like going to the best dance club in San Diego.

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Pure Power

Featuring “true to the road” coaching without hand weights or choreography, this high-octane ride will test your speed, power and endurance. Whether crushing flat roads or attacking hills, the pulsing beats and mesmerizing lighting will bring out your inner beast.

Coming Soon

Pay It Forward

Getting in shape never felt so good!  Giving back to those less fortunate is part of the Pure philosophy. We focus not only on improving you, but also your community. A portion of each Pay it Forward ride will be given to local charities in San Diego.

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Our Next Generation Bikes


Quick Fit

Precision fit range and quick adjustment functions allow you to find a comfortable and secure riding position for every ride.

A Smooth Ride

Equipped with the most efficient indoor cycling drive train our bikes are designed to deliver a natural road feel.

Digital Feedback

EcoSCRN console displays your performance directly from the Stages power meter providing the most accurate feedback and ensuring the truest rankings.

Custom Resistance

SprintShift puts you in control. Make small resistance changes with the traditional resistance dial or use the unique three-stage SprintShift lever to make large changes during a ride.